News

Elveden to supply Kettle Crisps
Elveden has recently secured a supply agreement with the distinguished brand Kettle crisps. Elveden's potatoes which are already purchased by McCains and McDonalds will now be used in the production of the renowned Kettle crisps.

Elveden launches Wine Club
Our wine expert from Thos Peatlings in Bury St Edmunds joined us on Saturday 11 April to launch our Wine Club, offering great case prices and wines exclusive to Elveden - another fantastic benefit of the Elveden Loyalty Card. Please see our Wine Shop page for more detail.

Former Head Chef at Claridges of London joins Elveden
Peter McBurnie former Head Chef at Claridges of London joined Elveden in March to further develop our home produced range. Peter combines 20 years of high class restaurant food ideas with several years experience in the food industrial sector, creating irresistible new recipes for the Elveden own label.

Justin King CEO of Sainsbury's visits Elveden
The substantial investment farm businesses need to supply Britain’s major retailers was highlighted when Sainsbury’s chief executive Justin King visited Elveden. Mr King spent three hours touring the farm, looking at arable and vegetable operations and finishing in the shops and café restaurant.
During the tour he was shown the farm’s new grain store, its state-of-the-art onion drying and packing plant and found out how the business was also farming with strong environmental credentials. The visit was arranged following a meeting between Mr King and NFU president Peter Kendall earlier this year, when Mr Kendall invited Mr King to visit members’ farms.
Elveden farm manager Lindsay Hargreaves said: “This visit was a chance to show Mr King an example of British farming at its best, but also an opportunity to explain the challenges we are facing.
“We are a major supplier of field-scale vegetables such as onions, potatoes and carrots to Britain’s supermarkets but it has needed significant investment to get where we are today.
“That’s an investment that needs to be recognised and rewarded if businesses like ours are to remain profitable in the future.
 “We also stressed the need for more effective communication between retailers and suppliers, right down the supply chain to farm level.”